This year marks a major milestone for Badger Challenge, the signature cycling, running, and walking event that has united Wisconsin’s community in the fight against cancer for a decade. What began as a small, cyclist-focused fundraiser has evolved into a statewide movement that has raised more than $5.4 million for groundbreaking cancer research at the University of Wisconsin.
Founded by Dr. Deric Wheeler and Dr. Paul Harari, the event began with a simple but powerful idea: to create a community-driven experience that fuels cancer research right here in Wisconsin. Inspired by successful events at other cancer centers and Madison’s vibrant cycling culture, the duo launched what was originally known as The Ride. Within a few years, the event expanded to include 5K and half marathon options, welcoming runners, walkers, and families alike. In 2022, it was renamed the Badger Challenge to better reflect its mission and local pride.
“The 5K walk and run really opened the door for families and people of all ages to get involved,” said Wheeler. “It’s the fastest-growing part of the event because it’s so accessible — and that’s what community looks like.”
One of the most defining features of the Badger Challenge is that every dollar participants raise goes directly to cancer research in Wisconsin. Registration fees cover operational costs, and corporate sponsorships — from partners like Shine United, Accuray, and Floricity — support event logistics. “Transparency is key,” Wheeler emphasized. “We want people to know exactly where their money goes — and to see its impact in our community.”
That impact is visible in the Badger Challenge Scholars Program, which provides funding to researchers across UW–Madison’s departments. Each year, individual and program grants support innovative studies, helping scientists generate crucial data needed for future federal grants. “Our goal is to amplify early-stage research,” Wheeler explained. “These funds give scientists the momentum they need to reach the next level.”
The event’s growth mirrors its purpose. What started with a few hundred cyclists now brings together thousands of participants from 30 states and six countries, supported by more than 300 volunteers. Families, survivors, and supporters gather for a day that blends fitness, remembrance, and hope. “You’ll see kids in strollers, grandparents, cancer survivors — it’s an incredible mix,” said Wheeler. “It’s not just a race; it’s a celebration of resilience.”
In 2025, the Badger Challenge took place for the first time at the UW Health Eastpark Medical Center, creating a meaningful backdrop for participants. “We wanted people to see where the research happens,” Wheeler said. “When someone comes here for treatment later, they’ll remember this place — the energy, the purpose — and know they’re in the right hands.”
Looking ahead, Wheeler’s goal is ambitious but clear: 5,000 participants and $5 million raised annually. With continued community support, dedicated sponsors, and the passion that has defined the past decade, that vision feels within reach.
“The Badger Challenge has always been about more than just one day,” Wheeler reflected. “It’s about the lives we touch, the research we fuel, and the community we build together. That’s what keeps us riding, running, and walking — year after year.”
Visit badgerchallenge.org to learn more about this year’s event and join us Sunday, September 27 for next year’s Badger Challenge.